12 Reasons To List Your Home During The Holidays

Dated: 11/12/2014

Views: 864

1. Inventory of Competition is Lower:
Your home stands out better with less to choose from. Your odds of selling may actually go UP during 
this time of year. Many people feel just like you... and don’t understand that there will be a FLOOD of 
new listings on the market after the holidays that can cause you to get “lost in the crowd.” Listing now 
means more serious buyers per home for sale.

2. Only the SERIOUS buyers are out in the fall/winter:
Fewer may be looking but you are more likely to get a contract from those that do come through! Think 
about how fantastic it will be to have this all finished when others are just getting started! 
3. Taking Photos in the Fall…
Can be a big asset, as they look great on your MLS, and flyers... before exterior plantings die off.
4. Home May Show Better While Decorated:
Your home may look better now than any other time of year! Why not have potential buyers see it at it’s 
best? Fireplaces, evergreens, scented candles... All add to the beauty inside when it’s not so pretty 
outside. Contrast can equal a sale!
5. It’s OK to have specific “no showings” Times During Holidays
Lockboxes can even be emptied of keys or removed. Just because you’re planning a few holiday events is 
no reason to not be for sale the rest of the time.
6. Houses Feel More Like “Homes”
When you come in from the cold weather, this cozy feeling causes emotions in a Buyer you can’t get 
other times of the year. “Home Sweet Home” is never sweeter than now!
7. Online Searches Go Way Up
People stay home more in colder weather and with today’s technology and my expertise in marketing 
your home online, the chances you get seen & sold are improved. 
8. Buyers Who Buy Closer to the End of the Year
May pay closer to full price than other times, as they are often buying under a deadline. They have less 
time to negotiate and less inventory to choose from... getting you the BEST price.
9. Buyers have more day-times off during mid-November through January
Increasing serious buyer traffic during normal business hours vs. showings during your evenings and 
weekends. 
10. Buyers at this time often have an “urgency factor”
Many employers want new hires to start in January, so they can’t wait to buy your home. If you don’t list 
until after January 1, you might miss out on those buyers. They can’t buy yours if it’s not for sale.
11. Late occupancies are common during this time:
Some buyers that need to buy by end of the year don’t have to occupy the home right away, allowing you 
a real win-win. They win with lower interest rates now, and you could negotiate your move for later. 
12. Decreased Demand
On lenders, appraisers, home inspectors, movers and other vendors during this time can cause your 
escrow processing time to be smoother and easier than during busier times.
The bottom line is that if your home isn’t available, you may miss YOUR perfect buyer. If you know 
you want to sell, don’t wait. “You can’t win if you don’t play” as they say... 
The Question really is – why delay? What’s the downside to listing now?
Please contact us with any questions or concerns about selling your home @ (843) 628-0900 or email [email protected]
Blog author image

Hunter Reynolds

Hunter Reynolds is a full-time Realtor with Keller Williams Realty in Charleston, South Carolina and is Foreclosure and Short Sale Certified. He specializes in residential properties in Charleston, SC....

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